Zara Carbonell (founder of The Social Startup) shares her tips on how lightworkers can utilize social media to authentically grow their businesses without burning out by becoming a content creation machine. Throw out everything you think you know about social media marketing and get ready to take some notes. You'll leave with really great gems on how you can make social media marketing fun again, fit it into your lifestyle, and show up authentically for your business without playing by everyone's rules.